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Search engines are one of the web's major resources for driving qualified traffic. Getting listed in a search engine index is not difficult. But getting that all important top 20 listing is a bit more tricky. Maybe you've been wondering how your competition manages to do it?
Search Engine Marketing (SEM) is now synonmymous with Search Engine Advertising. It used to be an umbrella term referring to various techniques for acquiring website traffic from search engines, such as:
Search Engine Submission
Search Engine Optimization (SEO)
Pay Per Click (PPC) advertising
Read More About SEM