Tuesday, September 30, 2008
Search Engine Marketing History
 History As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007 pay-per-click programs proved to be primary money-makers for search engines. Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. Ethical questionsPaid search advertising has not been without controversy, and the issue of how search engines present advertising on their search result pages has been the target of a series of studies and reports by Consumer Reports WebWatch. The Federal Trade Commission (FTC) also issued a letter in 2002 about the importance of disclosure of paid advertising on search engines, in response to a complaint from Commercial Alert, a consumer advocacy group with ties to Ralph Nader. Link Building Services VK Technologies providing the SEO services, Link Building Services, Search Engine Optimization Services (SEO), Search engine promotion and internet marketing =services, Outsource SEO services to India. We have a Team of Professional and Experienced SEO for our clients’ seo projects. Link Building Services - LBS providing the Link Building Services, Off Page SEO , Directory Submission, Article Submission, Social Book Marking Submission, One Way Links, Search engine promotion and internet marketing services, Outsource Link Building to Canada. We have a Team of Professional and Experienced Link Builder for our clients’ Link Building projects. SEO Canada Search engine optimization seo services company uk Directory submission services internet marketing scotlandEcommerce and Web Design by one of Scotlands leading digital marketing companies. Offering customised business web site design, internet marketing and promotion. digital marketingGuaranteed SEO offered by expert Internet Marketing company. The SEO guarantee is simple. You receive a minimum of 25% more traffic or you pay nothing, Search engine optimisation. web design glasgow sommerhus til salg Jacquard Woven Elastic Dedicated Hosting registration software - Symphony event management software is an internet-based software that gives full control of your events information without the need of any installation Online Marketing Agency - A professional ONLINE MARKETING COMPANY offering services including SEO & Web Design, to deliver the best results from Google's organic listings. Pay On Results SEO - PAY ON RESULTS SEO Campaigns - with a proven track record of SUCCESS & a PAGE ONE Google GUARANTEE! For a FREE Website Review CALL 02081445452. SEO Content Development - Our In-HOUSE UK Copywriters will CONSISTENTLY provide UNIQUE Well-Rounded Content to maximise your website relevance on all major search engines. contextual link building - Contextual link building is the latest and one of the effective techniques to increase link popularity. It looks more natural and appeals to a visitor of a website. Firmafrokost Møbelopbevaring Plasmaskæring Online Marketing Agency - A professional ONLINE MARKETING COMPANY offering services including SEO & Web Design, to deliver the best results from Google's organic listings. Pay On Results SEO - PAY ON RESULTS SEO Campaigns - with a proven track record of SUCCESS & a PAGE ONE Google GUARANTEE! For a FREE Website Review CALL 02081445452. SEO Content Development - Our In-HOUSE UK Copywriters will CONSISTENTLY provide UNIQUE Well-Rounded Content to maximise your website relevance on all major search engines.Labels: history, search engine marketing |
Search Engine Marketing Definition
 Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings. Market structureIn 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. SMO Services - Social Media optimization is the latest term in SEO which, when combined with traditional SEO techniques can do wonders. SEO RANK SMART assists you in marketing your websites on social networking websites. Labels: search engine marketing, sem |