Tuesday, September 30, 2008
Search Engine Marketing Definition
 Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings. Market structureIn 2006, North American advertisers spent US$9.4 billion on search engine marketing, a 62% increase over the prior year and a 750% increase over the 2002 year. The largest SEM vendors are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. SMO Services - Social Media optimization is the latest term in SEO which, when combined with traditional SEO techniques can do wonders. SEO RANK SMART assists you in marketing your websites on social networking websites. Labels: search engine marketing, sem |
posted by O4U Peru at 1:42 PM
